These promoters of "buy now, buy always" think that the market will always go back to a high water mark.  

These funds are used as necessary and then replenished from the cash flows from the property back to its original watermark. 

While you can buy your first few deals from FCI, Watermark and a few others, their pricing isn't the greatest because everyone if trying to buy from them.  

I watermark all ads and have scam sheets in all units and on the front door of the property.

I once had to sand an area about 1x2ft to remove a water mark. ( I'll never use water based floor finish again ) Anyway, I just restained it, painted in the grout lines and varnished it.

@Gail Kaitschuckmy houses often pop up on CL as a fake ad.1. put a water mark in the middle of the pictures with your site/number to call.2. put a large sign in the front window that says "this is not advertised on CL and do NOT send money to anyone".most people come and peak through the windows, so they'd be staring at that sign. i also put a sign with those words on the hardwood floor right infront of that window and since it's the only item on the floor, it catches their attention.

At first I though it might be mold but I don’t see water marks anywhere .

If it is a flat roof, it is important to see are there watermarks?

Maybe your PMC isn't advertising it where you think they are.Here's what we do for our clients with advertised vacants:Marketing Pics are edited, so your property looks its best:Pics have our Watermark, to avoid crooks copying them and creating fake ads that may result in our ad being dropped from a website.Advertising is published on 20+ websites :We no longer use “For Rent” signs, they statistically attract lower quality prospects and increase the likelihood your property will have a break-in and theft.We track Web Views and Inquiries, analyzing the numbers to identify problems and trends.Showings are exclusively scheduled via our online scheduling software:Prospects can self-schedule at their convenience, 24/7/365, which increases showings.Prospects receive multiple automated communications after a showing, encouraging them to apply and give feedback.We track Scheduled Showings versus Completed Showings to identify potential problems.Our bi-weekly Property Marketing Reports show you Period & Total amounts for the following:Web ViewsInquiriesShowings ScheduledCompleted ShowingsApplicationsWe analyze this data to provide you feedback about what the numbers mean we should do to get your property rented faster.