Keep in mind we get calls like this from people who went to the flavor of the month seminar last week on a daily basis! 

What flavor buy and hold are you looking for?  

Notes now are horribly overpriced from funds due to it being the flavor of the month.

I am just starting out myself but have already noticed subtle differences in treatment being that I'm female. 

When we were setting up our company my partner wanted "TNA Investments (T &N are our initials) she thought that was kind of funny and subtle....Well...this week my firm got a new client and their holding company is called "DTF Investments" I laughed quite a bit. 

Personally, I built mine to my requirements and to fit our syndication model (everyone has their own little flavor with their own assumptions and models).

These are always great questions as they produce subtle clues to understanding successful financial practices.  

Testimonials, appeal to emotion, tapping into desires, telling stories, perceived scarcity, calls to action, subtle shaming, urgency, you name it.  

To get a flavor of his approach check out BP podcast 52, McElroy's interview.

@Chris Ramos, @Andrew Bauer, @David Miller - While your advice is sound, I think you may have missed the subtle mention of wholesaling and the fact that he doesn't intend to close at all.