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I agree, I would not base selection on price alone and I would definitely check references.

Visibility drives clickability, and not using the full length of the ad to add keywords and business-related details is a missed opportunity when you’re fighting for every click in Google Ads.Conclusion:If you know you want to get off-market seller leads from Google, and already committed the budget for it, make sure your ads are optimal and that your keyword selection will not cause you to appear on ones that will waste you time and money.The Google Ads landscape is fiercely competitive in today’s market, demanding an investment of several thousand dollars per month to gain meaningful traction.

Appreciate the helpful info about how important it is to select the right neighborhood in the Philly market.  

After this tenant leaves, you must clean/repair, market, screen applicants, select an applicant, collect the deposit and rent, get them moved in, etc.

Very selective process, and geographical regions- but this is an AMAZING tool for some people. 

To avoid going through the same poor experience, keep reading.Even if someone gives you a referral here, do NOT make the mistake of assuming that the PMC will meet your expectations, just because they met the expectations of the referral source.In our experience, the #1 mistake owners make when selecting a Property Management Company (PMC) is ASSUMING instead of CONFIRMING.It's often a case of not doing enough research, as they don't know what they don't know!

The information base utilized is often bias, self selected, and often irrelevant to the point the writer is trying to make.  

Make it easy for them to provide their details.Anything less will waste the hard-earned money you’ve spent—even if you’ve selected the best keywords, written the perfect ad copy, and utilized every cost-efficient Google feature.In the world of Google traffic, a first impression can often be the last impression.And I’d like to ask you:Have you seen pages like this from your competitors before?

When you're dealing with rental properties tenant selection is key.