Behind referral on on-line sources like Next door, Google review, FB marketplace, etc.  

We live in California at the moment and I have W2 job and my wife a small online business.

I'm looking to do a cash out refi on a duplex I have, but I cannot find any reviews online or much of an online presence for them.

Instead of piecing together information from random online sources, you get a cohesive learning experience.4.

You can also use online resources such as City Data to search demographics in the area. 

The "online leads" trend becomes a vast pool of scams, each one discovering a new and "better" way to find motivated sellers via SEO/Paid adds/Social Media etc, and automatically aims to make a profit from selling those so-called leads.

I know this is a differing topic on the forums, and online in general, but having the legal background/education and knowing estate planning concepts you'll realize it shouldn't be.  

I believe transparency and integrity are the foundations of any good business, and it's refreshing to see others are aligned with that mindset and practice as well.

I have never heard of this metric and don't see any information on it online.

I offer an online payment portal to submit rent payments via ACH or CC - they "couldn't figure out how to use it" so I set us up to accept Zelle payments.