With this, along with shifting the utilities to the tenants and reducing the management fee to generate an NOI of around $103k, I'd estimate the value around $1.8M to $2.0M

In recruiting, it's called running a 'full-desk', when you generate your own clients, and then place candidates directly in them. 

The answer was no they don't generate the mortgage nope they don't research the deed or title, and nope they don't prepare the closing documents so what part do they do ya I'm not sure why you need them either. 

They just generate chlorine at a constant rate depending on the system setting.  

either payoff debt like you said or invest in other asset class that's perhaps more CF generating than apartment complex such self-storage/industrial or MHP.

I see it advertised all the time about how these companies are able to generate leads and allow you to sit in the driver seat while they do all the hard work. 

I am sure there aren't many comps that this would generate.

However, I made the error early in my career of thinking I was generating way more cash than I thought I was. 

The second you are introducing metrics to change your marketing that have nothing to do with generating the leads you need, you introduce uncertainty to your systems. 

-Cons: On sale of property, the new owner would have to start from scratch on the income generation.