Measure the right stuff - novices start by measuring success based on impressions, CTR etc., Those don't equal business results as Google Ads is ideal for lead generation.

Even with that, I think we will still be way ahead. 2 bed, 1 bath, 1200sq/ft, detached 1 car garagePurchase Price: $38,000Repairs: $20,000ARV: $96,000 (based off Zillow, but a local real estate agent thought that was pretty accurate)Mortgage: $430Insurance: $55Trash Included: $25Rent: $1,000We are now going through applications for our first tenant. 

One I know is based in LA as that's a huge market of course..

Based on the numbers seems like it was a straight forward conventional loan...any challenges?

Hey Chris,This is the website: https://suncrestcapitalgroup.com/Ive been dealing with Kevin Barrios.They have office based out of Florida.I checked BBB and couldn't find them. 

However, these programs typically qualifies borrowers based on their income, such as tax returns.The DSCR would be a good option considering you and your husband are entrepreneurs and the tax returns don't look good on paper.

When the ROE is significantly smaller than my CoC return (based on initial investment) I know it's time to make a move to increase the velocity of the money.

Unlike Robert K and many on this site, I judge a property based on total return.  

I adjust pricing based on demand, like raising rates during peak season or local events, and lowering them in slower months to stay competitive.

they think 3k on a how to class is cheap and it is.. and all of a sudden they are going to make huge return based on % but its still small dollars.. and how are they going to convince a wholesaler to even use them.