That area’s known for its classic charm and high-quality homes, and if you handle this right, you’ll be tapping into a buyer pool that values both style and substance.

As someone who used to work in SEO, I can see that the structure, length, and comparison format are classic SEO techniques.

I see a few abandoned nursing home type places in rural areas, and always think as I drive by, would a good repurpose of them being senior living, or veteran living, or just plain affordable housing living? 

Classic 30 year, fixed rate loans.

Stick with classic neutrals to appeal to the widest range of buyers.There are situations where clients touring homes immediately pass on properties due to strong or unusual color choices.

Quote from @Devin James: The E-Myth is a classic!

Another favorite of mine is Rich Dad Poor Dad by Robert Kiyosaki—it’s a classic for mindset and strategy.

IN Oregon. we have very few derelict houses or building very few.the one area north of downtown ( the old warehouse district) most all bigger cities have those areas.. the City put a 10 year tax abatement for repurposing the buildings to residential so buyers did not owe property tax for 10 years. 

Real estate vs. stocks: a classic debate!

Other classic selling points are increasing housing supply in a market in need of it (assuming yours also is) and bettering the community.You can also hear concerns/worries for the people most likely top show up to the zoning meeting and voice their dissent, so you can prepare counterarguments or talk them off the ledge.It's great you already have relationships with members on the council, but I would check if they have to recuse themselves from voting on the issue.