The second you are introducing metrics to change your marketing that have nothing to do with generating the leads you need, you introduce uncertainty to your systems. 

This downward trend has been consistent over the past decade, with annual declines ranging from 0.15% to 0.44%. https://www.macrotrends.net/global-metrics/countries/ITA/ita...3. 

This goes back to the aspect that you can't rely solely on one metric. 

For rentals, focus on cash flow and metrics like cap rate (target 8%-10%) or cash-on-cash return.

I think what you're really asking is how to identify good value areas where rents may be trending upward but the prices still remain relatively lower.An important metric is tenant household income to rent ratio.

Quote from @Mike Sfera: This depends on the PM that you are speaking with when you reach out.

If you want help structuring a scope of work or exploring different financing options, feel free to reach out—happy to offer insights!

I haven't seen any quads in our metro make more than $2k per unit (unless in 78704), let alone $7k, so not sure where those metrics come from.

Speaking of iteration, allow me to share with you the iterations and processes we go through in our Multi-unit Acquisition Program: After a client gets pre-approved for financing, we go through multiple deals to find the best ones that meet our metrics.

In terms of my goals, I concentrate/focus on three metrics (and cash flow isn't one of them because that can be manipulated).