What you have is a popularity contest or a social clique where votes take on a whole different meaning.

I feel making it blind will remove a lot of clique voting and make voting unemotional.

.: Quote from @Scott Mac: [1]  A down vote button seems like it will lead to Cliques forming in the background, with people getting together to downvote certain individuals based on like or dislike of the individual.

It is "clique-y"cliquenoun \'klek, 'klik\: a small group of people who spend time together and who are not friendly to other peopleJust recently a Jets player hit their own quarterback over an argument in the lockerroom and broke his jaw!

We used clique studios a few years back and they were great. delivery was furniture style not on the pallet. there was one incorrect size but it was a packing error not the order and quickly corrected.