A rate cut in September is more symbolic and a signal to markets that the Fed is cautiously optimistic that they've tamed inflation than actual dovish Fed Policy. 

Quick question, is there a stock symbol that tracks the daily 30 year fixed mortgage rate?  

Quote from @Don Konipol: We have a saying in Texas that seems to apply to the subject of this thread“Big hat, No cattle”..Classic response @Don Konipol What a great missed opportunity to promote his project, but sadly unrealized.And for those of you out there in T.V. land, there are many ways to verify Everything in the good ole' U.S.A.

As someone who used to work in SEO, I can see that the structure, length, and comparison format are classic SEO techniques.

Strange symbols carved into the floor?

Real estate vs. stocks: a classic debate!

Stick with classic neutrals to appeal to the widest range of buyers.There are situations where clients touring homes immediately pass on properties due to strong or unusual color choices.

Teak is a well known product and Status symbol there. 

Other classic selling points are increasing housing supply in a market in need of it (assuming yours also is) and bettering the community.You can also hear concerns/worries for the people most likely top show up to the zoning meeting and voice their dissent, so you can prepare counterarguments or talk them off the ledge.It's great you already have relationships with members on the council, but I would check if they have to recuse themselves from voting on the issue.

Quote from @Devin James: The E-Myth is a classic!