And for brand value I'd argue there is no "nike" of PMc, so many can fluff the feathers and cluck how great there brand value is but I say show me the client stream coming purely from brand, I call BS to that "cluck", and say it's open air and opportunity for any to create brand value in a market and take market share where there is any lacking options in PMc quality or availability. 

Nike built a 300million dollar distribution center in Frasyer back in 2015.

Shout out to Nike! 

Nike had it figured out all along didn't they?!

I highly recommend Nike's newest lightweight running shoes! 

It's the equivalent of buying a knock off of Nike shoes...you know they aren't Nike's, won't perform or last as long as Nike's, but since you can't afford Nike's or don't want to pay their price tag, you buy them.

However for the latter with the declining population especially of this zip code even with the new Nike distribution center nearby may be a real challenge.

I’ve read the books, listened to the podcasts, watched the webinars, but we are now in a financial position and a stage of life to (in the words of Nike) “Just do it.”

And I’m trying t avoid the Nike “just do it” approach.

Recognize this and do it anyway.Take Nike's Advice..........JUST DO IT!