You'll get much more "bang for your buck," lower cost per key, and lower maintenance costs per unit.

Seems like a good idea in theory maybe not in practice. 

BRRRR with a bang: If you can pull this off, the value-add potential is huge.

The theory: the market would be better when it was time to sell the asset. 

@Andrew Bang Great to find you here man!

The theory is spot on, in practice however that logic rarely plays out - at least in recent years where multifamily has been crazy.

Appreciation is only a THEORY until a person SELLS, be it gain or loss. 

They seem to be having an issue with the theory of having a "hotel" with no onsite management.

In theory, since we don't have a prepayment penalty, you could borrow the money, complete the rehab and pay off your loan before your first payment was due.

I did further investigation and it is my theory that their website was purchased so that it looks like they have an online presence since the early 2010s, and the extreme lack of online information on this company makes it very suspect.