Here is the average response rates we have seen based on our customer feedback as well as our own mailings throughout the years: Yellow Letters- average response rate of 8%-9%, all kinds of calls (angry calls, curious calls, tire-kickers, quality calls)Postcards- average response rate of .5%, mostly quality calls.Zip Letters- average response rate of 2%, mostly quality calls.

Calls, texts, emails, postcards, coffee appts, etc. 

Once at someone's house, I would collect all the letters and postcards people got and sometimes they saved them and it filled a shoe box.

I'm thinking about throwing in a third option of a basic postcard which is much cheaper at around $0.34 per mailer.  

But for a simple site with a form that you can include on postcards, car magnets; etc. focus on get a URL that can be easily REMEMBERED.

To get consistent responses from direct mail you will want to send out at least 2k-5k postcards which will run you $800 to $2,000.

I just add a small paragraph on the bottom of my postcard next to a KW logo that says"Jessica Swingle is a licensed salesperson who is seeking to BUY property for investment purposes and NOT list or market property as an agent."

Someone else might say to send out postcards because they're cheaper.

I am getting ready to do a mass postcard mailing, but my question is should I mail the same postcard repeatedly, alternate?

One of these methods is direct mail, which involves sending postcards or letters to particular property owners.