If you can multiply your income if by wholesaling, doing a flip ect then you’ll be able to pay down the CC debt in no time and then also focus on more deals.

Is there a multiplier I can use to estimate marketing?

That differential, multiplied by the number of square feet in the target building, will give you the total spread.

But the multiplier effect of this means you can get some insane returns for value adds and flips. 

In such cases, the net income of each activity with positive net income for the year is multiplied by a fraction: the numerator is the combined net income for all significant participation activities, and the denominator is the combined net income for the activities with positive net income.Eg: Betty is a full-time teacher, but she also owns stock in two S corporations (Acorp and Beecorp) that pass through income to her.

What's your criteria for assessing whether this project should go forward (ie. 2x equity multiplier, 20% IRR, C-C return of 20%??) 

But multiply that by 20 and that starts to move the needle.

@Nate ReedIt is true that cash flow provides a cushion for REI, help us to leverage and multiply quickly.

@Spencer Cornelia if I am calculating in order to come up with a price to offer, I multiply the gross rent x .60.

IE, say General Landscaping was $300 a day for a 4 man team and I believe it would take 3 days to clean out, the chart would set up to multiply $300 by 3 to get $900.