They recommend certain other products to help you but nothing is shoved down your throat. 

We tend to stay just below our competition with a superior product.  

Real Estate Rookie by Ashely Kehr is all about taking action and getting your first property in 90 days: https://store.biggerpockets.com/products/real-estate-rookie

This company was big name, in business for decades, nationwide product, BBB rated, every contractor who uses the product needs to be licensed with the manufacturer so we figured we we would be okay with 1/2 down, 1/2 at completion. 

So at a glance (quick), this seems to be interior products and finishes?

its funny how this changes with time and the market on BP  if you asked this question 5 to 7 years ago you get drowned out with the cash flow is the ONLY thing and appreciation is for gamblers my self I have always been about making appreciation games in RE.. by either value add building a new product or buying foreclosure and flipping or lending money and getting instant 12% plus returns . 

Spending most of the “live”webinar telling stories to try connect to people’s emotions and sale them an overpriced product that works for a tiny percentage of people.

Ask your tenant to use smell minimising products.

Both what the resulting end product will be AND the capitol investment required. 

I would never put in a gas range, oven, dryer or any other consumer product for tenants, because a lot of them are idiots and will kill themselves or someone else.