So at a glance (quick), this seems to be interior products and finishes?

its funny how this changes with time and the market on BP  if you asked this question 5 to 7 years ago you get drowned out with the cash flow is the ONLY thing and appreciation is for gamblers my self I have always been about making appreciation games in RE.. by either value add building a new product or buying foreclosure and flipping or lending money and getting instant 12% plus returns . 

This company was big name, in business for decades, nationwide product, BBB rated, every contractor who uses the product needs to be licensed with the manufacturer so we figured we we would be okay with 1/2 down, 1/2 at completion. 

Real Estate Rookie by Ashely Kehr is all about taking action and getting your first property in 90 days: https://store.biggerpockets.com/products/real-estate-rookie

Ask your tenant to use smell minimising products.

I would never put in a gas range, oven, dryer or any other consumer product for tenants, because a lot of them are idiots and will kill themselves or someone else.

They recommend certain other products to help you but nothing is shoved down your throat. 

Great tools that get updated regularly.I am on the lending side of things and would be happy to hop on a call with you anytime to discuss financial strategies and help answer any questions you may have about nearly any loan product available to help you on your journey, even if they are not products my capital partners offer.We are all here to help you learn and grow.

Those fees add to the price of the property and many companies choose to cut other areas like renovations rather than increase the value of their product.  

The best way to develop a solid SOW is this - you start off with what you are visualizing in your head, send drawings, pictures and products that you like.