They claim to market on dozens of online channels, and they seem to know the right amenities to feature, have great design, services, experiences etc.

Additionally, applicants can (optionally) upload tax forms and bank statements for our review.If you're looking for a website you can utilize on your own @Bruce Woodruff mentioned a couple that are popular.

We design our homes. 

While there are some markets I feel are so saturated it is near impossible to be successful in todays market (Orlando), in most competitive markets you can be successful if a) have reasonable expectations and b) do everything right (price, location, pro design, pro photos, etc etc). 

If you research recent sales you can always provide the appraiser a list of those sales.One of the best ways to insure a higher value is to update the property using materials and fixtures that are popular and common in the area.

BiggerPockets is full of resources designed to help you along your journey, whether you are just getting started or a seasoned investor.

We have the full gambit from 1) finding and buying the right property in the right locations to 2) professional execution of the design to 3) discounted property management services.  

You interior design definitely needs work.

Setting up out door grilling space, because if you don't they will so it's a matter of do you want it at random or by designation. 

For background, I'm partnered with an architect and interior designer, but I'd have to find most of the subs as I don't have any formal connections (at least in the area I'd like to build).