That can work in your favor (or against you should you be associated with a negative message, event and especially an individual in the public eye).What you really are talking about is good will, not branding.

As for windows and cabinets we shop at Habitat For Humanity stores, Goodwill, etc. 

You can get really cheap curtains from Goodwill, etc. or just make them out of sheets.

Good will can quickly go out the window.Would you let someone just borrow your car for two weeks?

Unlike many businesses, evaluating the "goodwill" factor in real-estate is pretty straight-forward: vacancy & eviction rates, along with the state of upkeep give you much of it.You can only pay a price which enables you to continue to profitably operate the business.Write the letters of intent ... it's just the cost of postage and a bit of time for a follow-on telephone call.

But if STRs are "tolerated" that's not necessarily bad.3) Haven't you ever heard of GOODWILL in business?  

Yeah - give them a break on rent as an act of goodwill.

Goodwill goes a long way in rentals.

It promotes retention and builds goodwill for the times when sh*t hits the fan and you can't get there right away or your first attempt at fixing something doesn't go quite right.

A real estate broker is also any person who for another and for commission, fee, or other valuable consideration or with the intention or expectation of receiving the same directly or indirectly lists, sells, exchanges, buys, rents, manages, offers or attempts to negotiate a sale, option, exchange, purchase or rental of any business opportunity or business, or its good will, inventory, or fixtures, or any interest therein.