@Jessica Wygal I would go with a daytime background, you want the postcard to feel warming and inviting to someone who's viewing it.As for the content the person reading the postcard wants to know:• Who you are• What unique value you're offering (something that conveys to the reader that you can close, or bring them good deals)• Why should this person choose to list with you over your competitors?

Bottom line is dont worry about others only worry about if you're giving it your all or blaming the phantom competitor for your failures.

The local guy told me he would NOT be interested in helping me in any fashion because I would be a direct competitor of his.

My competitor... yes you.. that always copies every gaadamn thing I do... for him SEO is utterly useless because he would have to beat me for SEO, to be of any use to him.

My general approach is if my competitors are all doing the same thing, I want to do something different to gain a competitive advantage.  

Some others only buy from us or our competitors.  

My competitors get about 7 - 10 leads a month (in a good month).