Doesn't seem a great argument against the premise I posed that program sales are primary, REI is after-thought/action.     

SIH has some marketing gimmick with the Real Estate Guys where they bus unsuspecting retail customers around to the sites to see home being built.

Did the customer doors also. 

In France, they sell wine.They identified their customers (in your case, reliable tenants) and provided what they wanted to buy (rent).SummaryFollow this proven, step-by-step process to maximize your chances of success and minimize risk in real estate investing.Has this process proven successful?

The customer service/property management hasn't been as proactive as I thought it would be.

Many commercial leases have custom clauses. 

So far, I've rated Evergreen and FCI lowest based on a number of reviews on different platforms that have consistent negative reviews mentioning certain specific issues that I find concerning (this is after accounting for the inevitable disgruntled customer/borrower who gets unjustifiably upset).Are you able to share any of your information?  

I'd lower the price slightly below your competition and get real reviews.Be customer focused.

Therefore, Defendants’ argument is rejected."

And a general contractor would NEVER sign a customers contract