I think you could split after sale for a non-taxable event, the total basis transferred in would be split across the two "new" properties.Calling @Dave Foster to give his insights here, lots going on in this one.

They’re great and have about 50 employees... plenty of fire power to handle multiple jobs

I have a local Airbnb employee assigned to my account.

Do these companies typically have 3rd party services/placement agency/some function in HR to provide relocation assistance to a new/relocating employee (within the US or international). 

I’ve had employees who encouraged me to be dishonest and were dismissed.

Many that do create an income and survive only do so with the owner being the sole employee.  

(Keyword research, competitor research, surveys, speaking to prospects on how they heard)If your research proves that there is demand, I would recommend you  to either hire a good agency who has proven track record in your industry or  hiring a fulltime  employee with relevant seo skills who can manage this.SEO/Paid ads with consultants or agency would be challenging as the results depends on various things such as your website, market, content, offer etc.

I was personally censored multiple times by one of the most well-known BP employees simply because her opinions are very leftist and mine are very correct. ;) The bottom line: it's their website and they pull the strings.

We allow our employees to invest in our deals after working for 2 years.

It’s essential to make your property appealing to traveling professionals, such as nurses or corporate employees.