Visit during one of the festival times.Seoul Korea- A hidden gem city that never sleeps.  

To give you an idea of this, consider, as an example, the art and music festivals that Hoboken puts on, compared with those Union City has done.

That with the SXSW festival really put Austin on the map.

find out if there are special events that guarantee occupancy, music festivals, competitions etc.

If there are winter activities, festivals, etc going on, it's easier to market but otherwise, if you are buying in a seasonal market, make hay while the sun shines in the high season and consider off season bookings icing on the cake. 

We host one of the largest Highland Games festivals in the northeast every year in Lincoln, NH.

I love experiencing unique festivals/events when I’m traveling (and locally), and it’s extra cool that you helped build the piece for the Maker Faire!

It is also the day after my son's B-day, so bolting out of the festivities immediately following cake would not be "Dad of the Year" behaviour.   

Ex: amusement parks, sports arenas, concert venue, nightlife, major parks, universities, festivals, races.

The ballpark is set up as a multi-use complex that will host sports events, festivals, concerts and other entertainment options.In fact, during the Oct. 30 tour, the field was lined for baseball and had all the bases out and a pitching mound in place, but also had two goal posts up to show what it would look like to host a football game.