I would lead with what the draw is and what sets you apart from your competition.

Competitive rates.

The community is also a wonderful place where we help each other win - along with some healthy competition.

You're certainly correct, this market it pretty awesome, which brings in a lot of competition. 

This will lead to many of the professionals in the same industries who already are not doing that well to fall out of competition and hence be "replaced'.

I base my rents on the condition of the unit and the competition. 

The seller setting the amount is illogical, and anti competitive because they set the amount under the threat of a group boycott if they offer too little. 

What is advantageous is someone that is good at underwriting and unbiased (only analyzes the deal based on the underwriting without other emotions).Note i have a fair amount of experience and plan to place a competitive offer tomorrow that the underwriting dictates not placing a competitive offer.  

The average for the U.S. in the third quarter was a 28.7% return on investment.It’s impossible to know what every flipper in the U.S. spent to remake homes but Attom said the 28.7% return is within a range that could be easily wiped out by renovation expenses, mortgage payments and property taxes.”My large last extensive rehab was a little unit and I spent over $100k and I have done quite a few rehabs (3 last year, so hopefully my cost is competitive with what can be achieved).  

A landlord who isn't trying to get the top dollar amount for their unit to begin with has competitive advantages when things go awry.