Instead, he recomends a book called "Spin Selling." 

When children make mistakes, our job should not be to spin those losses into decorated victories.

The wheels keep spinning like they always have.

The BP podcasts are great but there are so many topics that are covered your head will be spinning with all the info.  

Its a new spin for us. 

B is less likely to succeed since most people can't market/sell a bottle of water to someone dying of dehydration, so they spin their wheels for 6 to 18 months with zero results to show for it.