I'm reaching out to people who are dealing with a very specific, anxiety-inducing problem, and I'm addressing this exact issue in my direct mail piece (pointing out the problem, highlighting the consequences of their inaction, and offering them a solution that is simple and easy for them to accept).It helps to know exactly who you're targeting (whatever their issue is), because it allows you to put yourself in their shoes and tailor your mail piece to communicate directly to those issues (rather than writing a generic message that doesn't really speak to their actual problem).

REI has unlocked me from the paralyzing anxiety I got from the one-way fits all corporate ladder climbing that I was stuck in.

Sure sounds like a ton of work for $39k with no recurring residual income.

Whatever your peers tell you, you don't have to shop at Express or Nordstrom to look professional, regardless of whether you need to accommodate cold weather.Relocation costs - possible, sure, but not a recurring expense so eventually you just move forward.Increasing rents are a good thing when it comes to REI.

The beaches is GREAT to live and invest if you have a lot more capital, but you do have disruptions in the form of storms, not often, but they create a lot of anxiety when you are told to Mandatory Evacuate.

Peter, a gradual increase seems to be the recurring suggestion I've received from those whom I've solicited.

Rich Dad/Poor Dad taught me that addionaly Monthly Recurring Revenue streams should come from multiple places.  401k, property investment, and stocks for me - for now.The Miracle Morning - what millionairs do before 8:00am (from the last podcast I listened to) just came in today and I cannot wait to start reading it.My ultimate goal is to acheive financial freedom by the time I am 55 (39 now) and eventually have assets to pass to my children.Again, I look forward to reading your posts and if you are in my area feel free to shoot me a PM anytime.Cheers.Mike

Anxiety, that's normal, but full-out hesitation... maybe try something less risky and/or complicated to start?

I know it will be fine, it might just be the anticipation of waiting for the process of appraisals and closing, moving and then doing repairs to put my old house in the market for renting it that creates the anxiety.

Enter recurring charges and automatic late fees.