Carefully identify your target market, write phrases about what they want and you will have text for your marketing materials in no time.

I saw the term equity and hinged off that, and did not see the phrase rental income.  

Here's the question re-phrased: Are properties with delinquent or defaulted taxes good prospects?

It takes alot of knowledge what the simple phrase:  buildable lot, actually means

As a new investor with little access to capital I am constantly hearing the phrase “raise private capital”.

My question is this: What is the best phrasing for advertisments; both on paper and on the net?

The other ways you hear that phrased on the site is: Don't buy retail, make sure you can force appreciation, get a fixer-upper, etc. etc. etc.

M&M is a brokerage, not a CPA or legal firm, so I would guess that some V.P. just heard the phrase "pass-through deduction" (this phrase is not in the tax code) and speculated that one would actually need a "pass-through" entity in order to take the deduction.

And remember that anyone using the phrase "MONEY BACK GUARANTEED" should be avoided at all costs. 

Minimal Time RequiredHave you heard the phrase “set it and forget it”?