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The key difference, though, was he spent months carefully getting to know the local architecs, reputable builders, and even a couple of niche design firms that specialize in modern builds for mid- to high-end buyers.

After 2 years you can apply for a “Rent consideration” (I think that’s what they called it) as long as you still live there and that may allow you to increase rents by more than the annual allowance (probably designed for unit that are very low rents).

If you want to change the design, then do upon closing.

It can be personally designed post cards or it can be letters. 

Do they value nicer finishes and design or is that additional cost lost on the typical tenant in that pocket?

For background, I'm partnered with an architect and interior designer, but I'd have to find most of the subs as I don't have any formal connections (at least in the area I'd like to build).

BiggerPockets is full of resources designed to help you along your journey, whether you are just getting started or a seasoned investor.

It's designed to protect assets in the event of lawsuits, negligence, etc. and it only applies when there is underlying insurance coverage. 

BiggerPockets is full of resources designed to help you along your journey, whether you are just getting started or a seasoned investor.