What strategies are you guys implementing to optimize this cost? 

The requirements are:1 - You must be personable and have the ability to answer questions with more than one word answers.2 - You must have high-speed internet of at least 15 mb/s (preferably 20mb+)3 - You must have a web camera (we record audio and video for all shows) and we do require a decent microphone.

Interesting, how often do you optimize your listings? 

Trade school for plumbing is 2-4yrs, I'm not gonna take you from 0 knowledge to full comprehension on a web forum. 

My ads are being optimized daily, so I anticipate more leads next week and going forward.

Which can be done with algorithm hacks and profile optimization on multiple platforms.

Both companies expect to benefit from optimized capital allocation and simpler operations as they focus on their core strengths in the post-spinoff phase.

It is seldom that a personal home is an optimal rental property.  

I can't post the web address in the BP post, but it's in my profile. 

Some people benefit from paying a lot of money for basic advice (that's otherwise free on the web) but remember that a stopped clock will tell you the correct time twice a day.