The problem is that each individual is different in terms of how comfortable they feel with leverage.

You can always experiment with what you may be comfortable with to see what works best.Like @Shawn Parsh said, if you have other people looking for the type of property you want to invest in, reward them for their effort.

Please note the information provided below is a layman's definition designed to provide a basic understanding for the general audience.

I think our goal for now is in the $90-100k range to be in a comfortable, wiser decision making spot.Yes, we have an interest rate at 3.375% on our primary residence with about $140-$170k worth of equity (depending on what we could sell it for).

Hi, my name is Jacob My question is:As a beginner to Direct mail, what would you recommend for me when first starting out, What pitfalls should I avoid that most beginners endure, and how should I design my message to the prospect to get the most consistent responses?

we build affordable units by doing higher density and I can sell or deliver a housing unit at a lower cost by sharing common elements like slabs, hallways, centrally designed systems, etc 

If your CPA isn't comfortable or knowledgeable about real estate investing, it may be time to seek out a new CPA.  

That is of course once you felt you've learned what you can, done your due diligence on the property and area, and fell comfortable going in.

But a 1031 exchange is designed to free you from that death trap of taxes. 

Size matters... you have to have a pretty huge sign for people to notice. 3- Ego drives most signage designs, Ie realtors, financial planners and attorneys.