How about a "Featured Site Feature" segment, where you can discuss in detail some cool feature about the site that is misunderstood or unused or confusing to people or improperly used.

What people say about STL is very true, it's segmented block by block.

The student segment of our rental market here in Blacksburg is certainly appealing, as there are 20-some thousand of them and demand is high.

Low was 4,500.Supply is 86% higher than this time last yearBut still way under 2018, 2019 (last “normal” years)New ListingsTotal new listings up 3.9% from last yearLast 2 months, we have been right in line with 20212006 – 2008 were the highest years (bubble/crash) – highest listings due to new home inventory and then foreclosuresNew Listings WeeklyHigher than last yearNot following the normal seasonal trend - usually new listings slow down in the summerAccepted ContractsDown 8.6% from 2021 and down more from 2019Listings under contractDown 13.3% from last yearLowest ever, below 2014 levels – red flagIf we are to follow the normal seasonal trend, we can expect these to continue to go downActive Supply by Price SegmentIn the $300k-$400k price range – Up 71% in 9 weeks; Up 27% over this time last yearListings under contract in the $300k-$400k price range – Down 33% in 15 weeks; Down 44% from last yearIn the $400k-$500k price range – Up 76% in 6 weeks; up 161% over last yearListings Under Contract in the $400k-$500k price point – Down 8% in 6 weeks, but up 35% over 2021In the $500k-$800k price range – Up 132% in 8 weeks; up 189% over last yearListings under contract in the $500k-$800k price range – Demand is only down 8% in 9 weeks, but up 39% over 2021$800k-$1.5M – Up 169% in 13 weeks, up 125% over last year – getting close to 2018 and 2019 levels (“normal”)Listings under contract in this price range – Up 7% in 14 weeks, up 29% over 2021, way over “normal” levels$1.5M – $3M – Up 100% in 9 weeks, up 34% over last yearListings under contract in this price range – Up 1% in 9 weeks, up 12% over last year, way over “normal” levelsOver $3M – Up 27% in 8 weeks; up 17% over last yearListings under contract in this price range – DOWN 14% in 8 weeks; up 28% over 2021, way over “normal” levelsSupply is up in every single price segment.

Last spring the vacancy rate in that market segment was 12%. 

He depicted the area of multifamily real estate being the only segment he didn't get his butt handed to him in the in the financial crisis of 2007-2008. 

This can help spread risk and minimize the impact of a decline in any particular segment.

Not suggesting those particular messages, just trying to paint the idea that you can use public record leads AND differentiate yourself, by segmenting those lists in interesting ways.

They have current stats for Columbus and many other metro areas for Class A, B and C properties, further segmented between suburban and urban infill assets.

The trainings provided are recorded and students are given access through a portal to each training session so students can watch and listen to each training segment over and over.