So here is what I do:1 - Get buyer criteria for what they are looking for (exact criteria)2 - Go source that criteria using data provider3 - Scrub the list and plan a marketing campaign around it (i.e) > Direct Mail > Cold Call > SMS > Online Ads > Social Media, etc4 - Once I get inbound leads coming in.

Now, I am also realizing the power of leveraging equity from other assets—like my house hack—and even explored partnerships to spread risk and build a stronger position.

It can be easier than cold outreach, especially if you offer them guaranteed rent and hassle-free management.Also, marketing can really help you stand out—whether it’s through listing on multiple platforms, building a solid website, or using social media for direct bookings.

When tenants and owners feel cared for, word spreads.

Spread your risk around because even your best due diligence won't eliminate all risks.

It takes actual thought and a programmer's mind to be able to build a CRM into something that's actually effective (sure a basic person could setup a phased text message or email automation, but it's tying everything together with opportunities, automated campaign re-entry/follow-up, social media integrations/automations, etc that is the real value).

Wholesaling is tough with a license in any state because the spread you earn has to go through your brokerage, but having a license when doing off-market appointments adds to your toolbox (you can always list when they want market price).

"California's homeowners insurance crisis is growing and spreading to car insurance"https://www.kpbs.org/news/economy/2023/07/07/californias-hom...

You can bill back to the tenant if they caused them, but they have placed the responsibility on the LL because they're trying to curb the spread and know the property owner is more likely to manage that than a tenant especially in a MFR situation.

This is important if you have 4-5 people in the house as everyone needs a place to get away sometimes so the more they can spread out the better.6.