I love your Marketing Frequency of 7 vid! 

Claims frequency is often more concerning to an insurer than one large claim.

They might not drop you for your first small claim, but claims frequency is a big factor in determining renewal rates or if they choose to renew you at all. 

In both examples all the rentals on the street were sold to owner occupants and the last time I check neither street had any rentals.Of all the SFHs that I have ever sold, only one comes to mind that was sold to a landlord;  all the rest were sold to owner occupants, but unfortunately not all to my tenants.I like it as an exit strategy, but it doesn't happen with the frequency I would like.

That can be done with any frequency.

Some insurance companies will not even insure buildings that are really old where the plumbing, electrical, etc. has not all been replaced.Insurance companies are like any other business in that they are hedging their risk against size of a claim and frequency versus the revenue coming in for them on the policies they give out.

My garage door guy told me that there are only so many frequencies and someone in the neighborhood could be on the same one.

The other thing to consider is that garage door openers operate on radio frequencies and while newer openers are better, a garage door can be opened by a different opener.

In loss there are two types of issues, frequency and severity.  

Plus, I didn’t like the “hit-and-miss” frequency of receiving the leads…I also decided that once I had all the marketing in place that I could think of… If I still needed leads, then I would give it a try.