@Mike Mankowski The key phrase in your question, which most people can't answer, is "strategies to best optimize money spent".  

‘Many people relatively new to investing in real property hear phrases like “off market deals” or “motivated seller” and think that that’s the key to identifying a great bargain.  

More InvestorCarrot clients are pulling in more leads online than any other online marketing platform in the industry and more Carrot clients control more top 5 rankings for search phrases that matter than any other investor specific platform out there. 

I’ve been to a “3rd” level seminar with Legacy education and the speakers are actually trained to repeat specific phrases during the training so you be more inclined to spend $30,000 on a multi-level training package when the seminar ends.

(And the way Kyle phrased it helped me Google better so I was able to find the info I was missing) she has to not pay for a long time before the taxing authority puts a lien on her property.

Hi @Margo Snow, You phrased it beautifully. 

My exit strategy if I were to utilize convenient yet extremely expensive hard money would involve the phrase "as soon as possible".  

These people may or may not be focusing on SEO for the same phrases others in that area are. 

The cute phrase running around BP is "Date the rate and marry the property". 

Just read a few wall street journal articles for some ideas there.Hand tools or power tools or phrases from architecture or from our sector.