It's the hidden stuff that we can't visually see which might cost us more money than we want to spend.

Physically mailing these letters that include visual imagery can resonate better than being lost in email inboxes.Having a folder of saved templates for common forms such as leases, renewals, rent increases, inherited tenants, move in/move out reports, lead paint disclosures, etc. help expedite preparing these as they are usually the same few forms that are continually repeated.Protest property taxes yearly.

We're going to level out and grade the road but am debating using the millings to 1) make it more appealing visually and more importantly 2) provide better longevity. 

Very interested in financials, visually looks good.

I'm a visual person, so I built a simple, but powerful chart that I look at every day that shows my progress towards my goal. 

Also upon a visual inspection it looks like it needs roof work done.

depending on what you have to do a new bath may run you 5k - 8k a new kitchen/ floor 10k, painting based on sq' 5k - that's hiring someone and those 3 items just blew your budget by 3k-6k, what about the floors, mechanical, lighting. cost all depends on a visual inspection and what the area costs are. 

Also there is the visual effect.  

We advertised on Craigslist and via a sign in the window, and got most of our inquiries from the window sign, which should have been a clue that the unit didn’t have visual appeal.

Maybe add some shutters to fill out the visual space.