I’m trying to get a better understanding of the unlevered IRR hurdles SFR / BTR investors have for value-add improvements.By "value-add improvements" I’m referring to upgrades made to a property that increase rent or purchase value, often including kitchen remodels, bathroom updates, solar and other energy efficiency improvements, fresh paint, a new garage door, finishing a basement, adding a deck, and updating flooring, to name a few.I’ve been hearing a lot of different reactions to this question the last few months.

I think it is like trying anything new, do your research, find something that looks good (nothing will be perfect and there is always something better) and just do it. 

I specify that it has to be at least 1000 square feet (SF) (bigger the better), it doesn't have to be a 3+BR, but if it's not and at least 1000 SF I can convert it to be a 3BR.

You might be better off doing it yourself without Padsplit. 

To me, monthly cash flow is better in the long run.

The colder the better. 

Driving park is more rentals and would be better for cashflow. 

For my needs, it's better not to care about additional costs and to be sure you will get the same amount and quality of leads every month.

Its all about quality leads, not the tool.This analogy is similar here;   a really good contractor can give a better rsult with crapy materials vs a crapy contractor with top materials

Some will assist with down payments or closing costs and only require you watch some videos to become a better informed buyer, so win-win.