Look at your competitors and see if they're A. simply better than you B. not booked either or C. cheaper than you.

I'm landlord and investor friendly I only charge what I feel I have in the jobs & all customers pays my discount prices I dont mark up on materials like my competitors do.

If you look sound and feel like a legitimate business you will take away all your competitors clients.

I would suggest that you get on Airbnb, VRBO or whatever other site you will be using and check out the pricing and furnishing set up of your direct competitors in the area. 

This helps us in underwriting deals faster and better than our competitors.

If you wrote software for a living, you wouldn't like it if someone hacked it and gave it away to competitors for free. 

At the same time there are a lot of people on here looking for investments who might become a competitor if you post a good deal in the future. 

And, they also offer to beat all competitor price. lol.

Who are your competitors?

Incredible deal-making conference.This is what every retail needs to see in order to properly assess the viability of a prospective retail site:-Signalized corner, soft corner or mid block-Visibility, frontage and signage -Parking -Ingress/egress -Traffic counts -Population density in a 1, 3 and 5-mile radius -Ditto for median household income -Ditto for ethnic breakdown-Ditto for population growth rate -Ditto for residential and commercial development projects in the pipeline-Proximity to complementary national retailers-Proximity to direct competitors -Proximity to existing locations in the trade area -Lease structure (absolute NNN, modified NNN or NN for build to suits/reverse build to suits; or ground lease) -Rental rate -TI allowance, if any, for aforementioned BTS/Reverse BTS leases