I have always done non-refundable. for tenants who have multiple pets (i had one tenants had 4 pets total, dog and cats), we do 500 non-refundable, and 500 refundable. for the refundable part, at the end of the lease if there's no damage, deposit back.And I request reference, and consult with insurance expert on the pets breed, making sure it's not the aggressive type, have good background/history and house trained, etc.Also, I advertised as deposit is per pet, but if they have multiple, it's always a case by case basis, I want to get as much information as possible about the pets first, and then negotiate a agreement with the tenants.

(breed, age, weight)What date are you looking to move in?

My insurance company does not permit a tenant to have a dog of that breed, so you might find your insurer has a similar restriction on dog breeds. 

I do not allow puppies or dog breeds that would void my home insurance...those are the only exceptions. 

The people you will find who want your deal are newbie flippers....a very dangerous breed to do business with.Then if you do a successful deal, your partner now has some cash and experience to go raise cheaper money and often does not need you for his next deal so you are left rolling the dice on another newbie.  

Patch of Landand I consider iFunding to be the best of breed among them.  

I had to remind him that I dont function that way and I may end up having to leave him in the dust because I believe that negativity breeds more negativity and as Prohabber said, the law of avereages favor you.

Banner ads may be ok for breeding brand trust - especially among less techy demographics, who don't realise that you can buy online advertising quite cheaply, but I don't think you'll see anywhere near the print response rate for high value stuff online.You can still get good results online, but it needs a different approach - I've found networking and building up relationships with prospective clients on a personal level to be the most cost effective way to do things - it takes a lot of time, but you get a higher quality of client from it, so I think it pays off.

I like labs (the breed) and spend a lot of time in the lab ... and I can't resist a pun ... which is why I picked the "bird dog" avatar.kat

My PM now will meet them as we had an issue when she didn't (turned out to be a breed restriction), and it seems to be working well so far.