And maybe 75% is a bit of optimism. 

When this happens the fancy/complicated entity structure is useless protection-wise.Lots of attorneys out there who will sell you a $10k+ entity structure that doesn't mesh with your operations as you scale your portfolio and team.Also, ensure your REI-savvy tax pro and your REI-savvy attorney link up during the entity structure creation process so things are optimal on all sides.Just something to keep in mind as you're beginning this journey.

Some might take this as a sign to turn away from real estate investing right now but to me, I felt optimism actually.

Ultimately you have to understand what you want moving forward, whether you want to optimize for your family or for ROI.I think if it were me personally I would sell and restart immediately.

What strategies are you guys implementing to optimize this cost? 

Interesting, how often do you optimize your listings? 

My ads are being optimized daily, so I anticipate more leads next week and going forward.

Which can be done with algorithm hacks and profile optimization on multiple platforms.

It is seldom that a personal home is an optimal rental property.  

Both companies expect to benefit from optimized capital allocation and simpler operations as they focus on their core strengths in the post-spinoff phase.