Quote from @Wesley Na: Quote from @Akshay Ramaswamy: I think my previous comment got deleted - we work on this!

They take care of all the web stuff and I direct inquires and previous guest to my link.

And then an actual message comes through. 2 weeks after check out they wanted to let us know about some spider webs, a microwave built-in that was too high (based on preference), a power strip with loose wire connection and several other items that they never let us know about during their stay.

To begin, figure out what you want, look at your money, learn about the market, think about living in one of your investments, talk to a real estate expert, money advisor, or a guide, and keep getting info about real estate through books, podcasts, web talks, and sites like BiggerPockets.Good luck!

He had a Facebook profile and a Linked in page as well as a web site.  

Na Summer welcome to BP first of all.

Jeff S Na - what you just described is quite similar to something called "mail merge" that is done with word processing software in conjunction with either a database or spreadsheet.

Aside from hanging your hat (license) with a brokerage, all you need is a laptop ($300 at Walmart), cell phone w/ hotspot, $100 per mo, some business cards (not required), a CRM (the one in your phone works fine when coupled with a task list - both free usually), maybe a web site domain @ $12 from Google, and a simple one-page site as a sales sheet.

I don't think they all come from web searches or SEO.   

N/A Lessons learned?