The right message to the right audience.Then marketing is all about value.Unless we know what exactly it is who you are targeting, it will be hard to help.Short-term rentals?

I understand they have a little bit higher interest rate, but what are the risks of DSCR loans?

I had a heart-to-heart with the contractor and made it clear what our expectations were and no more money (he was asking for a second payment of a three payment contract) would come his way. 

I’d love to hear any tips or strategies that have worked well for you in real estate marketing, especially with PPC campaigns.For those who’ve done this successfully, are there specific keywords, ad placements, or campaign types that you recommend?

Financing depends on your scenario and what type of property you're purchasing.

One of the best places to see what's out there in your area is to check Airbnb AND Pricelabs. 

Now, moving forward he offered for us to take it over completely.

Quote from @Shawn Questa: Hi all,I am curious what some of the Pros would do to Help a Seller in this situation while making a Deal happen.I found a 200+ day old MLS Listing where the Agent said the Seller is in Financial Ruin, hasn't Paid the Mortgage in a year, owes about 180k on an approx. 210k House and multiple Buyers have backed out.I don't know how someone could not Pay their Note in a year and not at least be in Pre-foreclosure. 

What a drastic change when I came to Florida.

You don't want to lose your rate on the house you are living in now unless you want to sell it so since that is an owner-occupied, you need to stay there and save up the 20 percent for the second property based on what you said.