They use a lot of smoke and mirrors type strategies- a lot of bang, and oooo and ahhhhh but likely may not be appropriate for you at all. 

Also, how exactly do I create a hyperlink to the spreadsheet?

A squeeze page is a single web page with the sole purpose of capturing information for follow-up marketing; that means NO exit hyperlinks.

I created a spreadsheet with hyperlinks to the top 4 competitors and just checked their availability and pricing once a quarter and used this to update my pricing.

A couple INEXPENSIVE things we do for our rentals to give them that "special touch" is carriage door hardware on garage doors and installing Howe Casing around the plate mirrors.

You can be cheap with other materials and items for aesthetic purposes such as mirrors, baseboards, light fixtures, etc.  

About $600 per unitOther miscellaneous expenses: drywall, 2x4s, trim, framed mirrors, caulking, sandpaper, screws, finish nails, various tools, etc.Oh and fence panels & materials $1400 total for all units; we deducted a total of $750 from the first new tenants rent over a period of 3 months to install it.Well that's my story, I would love to hear from others who have similar goals and experiences.  

Can someone explain to me how to mention a member or add a hyperlink in a post?

Chasing the market is like driving forward while looking in the rear-view mirror.  

I'm having difficulty creating the hyper link, but Alyssa Strom (realtor) and Tim Swierczek (lender) have been instrumental in helping me get going.