Can’t thank Pace enough for everything he’s done (directly & indirectly) for everyone in the mentorship!

Because you know, and I know you know, in fact, I know that you know that I know you know, your response rate in direct mail is 97.32% dependent on grow rates of domestically produced, but commercially raised cotton vs. foreign, non-commercially produced cotton.

@Dev Horn has, on several occasions, stressed the importance of branding in direct mail campaigns in order to help stand out against competition.

The best advice @Carlo Palomino is to "test"...Do a little research here - there were some great responses above...and then decide which Strategy seems the best one...and then test...If you want to improve your test results - Split test...Divide List and try 2 different intervals to see which one produces the most number of deals...In real estate its all about "Location, Location, Location" in Direct Response Marketing...It's "Test, Test, Test"...What you will find real quick when asking around is there is No "Magic Number"...

LU puts me in direct contact with other successful people and that is one of the primary benefits I've derived.  

What do you think of putting pre-screening mechanisms in direct mail?

My success was in direct relation to how long those signs stayed up and what numbers i played.     10 signs a day got me alot of calls.      

Perhaps some tweaks are in order or perhaps this is not one of the examples you ave to deal with in direct marketing.

Originally posted by @Jay Hinrichs:@Rob Scarborough   Just like you have the 2% rule for figuring cash flow you have the 1% rule in direct mail marketing... depending of course of the area of the country.

The CRTC Unsolicited Telecommunications Rules uses the following definition of solicitation:"Solicitation" means the selling or promoting of a product or service, or the soliciting of money or money's worth, whether directly or indirectly and whether on behalf of another person.