As part of his investment of capital into scaling, he hired a marketing firm specializing in SEO, SEM, social media, direct email, etc.  

If I accept the suggested pricing opportunities it could drop my rates by $100 / night in some cases. 

Really interested in investing in this market and would accept a relatively low return (or even a break even scenario because i believe in continued appreciation potential here). 

Social Security also has a consent based ssn verification process where a SSN can be verified with the parties consent.Again, we can never be 100% full proof but we can stay on top of the latest ways to mitigate the fraudsters at their game.How are you catching fakes?

They came back demanding $30,000, but we knew they weren’t going to accept anything.

I just can't accept such a constant ever increasing loss, even if I can afford it. 

yes create the addendum but realize the tenant who has been paying could ask to be reimbursed for these costs as well as not accept the addendum.

I own Granite and Pine Properties - a Direct to Seller Marketing company that focuses on giving sellers 3 selling options. https://graniteandpinere.com/My advertising is word of mouth, social media, SEO, mailers and cold callers.

I think REI business will have to learn to use it like they did social media a few years ago.

Quote from @Jonathan Bombaci: @Scott Trench Challenge accepted!