Most people don't realize that the majority of web sites get their info from the MLS' for almost nothing, including Zillow.

Is he running a very established business, lots of web presence, social media, referrals through “next door” type boards, to go after in small claims court.

Web based lead generation is your best option. 

I tried looking up on the City web site but could not find either.

Now you have an SEO optimized listing, web page and an audience following you on Facebook.  

One bug report and one request:1) LinkedIn account link feature asks for the full web address, and then puts it in the URL twice, which returns an error.2) Can we add "Asset Management" to the list of Software > Specializations? 

While I may be new here, I bring with me a diverse background in business ownership, real estate, web development, and paralegal services.

Jeryll advocates using SEO and having the motivated sellers contact you rather than trying to identify the motivated sellers via any metrics or lists.My view is the primary difference is he uses a web page while mailers, text etc rely on the motivated sellers calling them   Also, you do not need to find many great deals.  

I do deliver it digitally through a web based app as soon as they book and then have a printed version at each property as well.

@Kyle StockfordHello and Welcome to BiggerPockets, the Best Real Estate site on the web.