The next thing to dig into would be how full are the competitors in the trade area?

@Bryan H. most of our competitors are NOT logical enough to do this:(

I'm taking the opinion that as our market continues to be successful and grow, I want to give back to the investment so that if there is a correction, applicants are more drawn to my property in contrast to competitors.

There are companies who do this but I find they're competitors who do this on the side and the upcharge is substantial.I recommend that you do a lot of research on what furnishings/design get you the greater ROI in that market and start there. 

One of our local competitors has only a 4-page contract.

You can now go to your bank and swipe the money into your account. 

It might be a good idea to analyze the reviews of your exact competitors to understand common themes and demographics.Shannon 

They use code injections to pump their listings to the top, use meta-deranging, and funnel jacking on competitors—these are techniques nobody else besides Sonder uses.

I think they are a new competitor to AirDNA.

When you get a new credit card (before you ever swipe it), the ratio between your credit available and your outstanding credit usage is better.