I'm pretty concerned to get into this now as Project 2025 is pretty clear about gutting HUD and many social services- the program may be greatly reduced during Trump's term, hard to say.

Most serious and qualified tenants are searching on the major 3rd party platforms you mentioned + realtor.com, redfin, and a few others.Apartments.com & homes.com are owned by the same company and may offer some additional marketing options.Another strategy to consider here is social media - video marketing.

So here is what I do:1 - Get buyer criteria for what they are looking for (exact criteria)2 - Go source that criteria using data provider3 - Scrub the list and plan a marketing campaign around it (i.e) > Direct Mail > Cold Call > SMS > Online Ads > Social Media, etc4 - Once I get inbound leads coming in.

Look up Devana Came on socials.

It can be easier than cold outreach, especially if you offer them guaranteed rent and hassle-free management.Also, marketing can really help you stand out—whether it’s through listing on multiple platforms, building a solid website, or using social media for direct bookings.

It is NOT like what social media or influencers try to paint, it's hard work. 

Look up Barbara Isabel on socials in LA.

It takes actual thought and a programmer's mind to be able to build a CRM into something that's actually effective (sure a basic person could setup a phased text message or email automation, but it's tying everything together with opportunities, automated campaign re-entry/follow-up, social media integrations/automations, etc that is the real value).

Beware syndicators active on social media.

Post on social media what you're learning.