I’d love to hear any tips or strategies that have worked well for you in real estate marketing, especially with PPC campaigns.For those who’ve done this successfully, are there specific keywords, ad placements, or campaign types that you recommend?

Our strategy is to buy out of shape properties and rehab them back into shape, so a GC with experience in doing extensive renovations at once would be preferred.

Well worth it and the best strategy to start in my opinion. 

Additionally, it feels the most appropriate approach for both profiles I described above and allows me to focus on learning one strategy.

build a multifamily property and continue that strategy. building is a different strategy that allows you to still enter hte market below value. this is what we build in columbus ohio for investors it's a 3 story walk up infill that's about 24x40 and 2 bedrooms 1 bath stacked 3 times. it's identical to like 65% of apartments that are built. you'd need probably 100-150k in proceeds.

With the right strategy, it can become the foundation for building wealth.

And are you suggesting to do a DSCR loan for any strategy or a specific one?

Investing is different from speculating, in that it’s data driven and therefor predictable and you have factors that play in that covers your downside and strengthen your chance of upside. 

I really want to do an apartment building but i want to build a track record first of smaller deals and just looking for a strategy to get into deals similar to a subto or wrap.whats an agency loan?

The first thing I ask is why am I Buying the property.I always look at the exit strategy first, is it going to be a rental, a lease option sell, am I planning on living in it.