It will require learning about a new segment of the market, but that is fine and something we would welcome.2.

I'd also like to know what the requirements are to becoming a broker and, why more people aren't focused on this segment of the market than say residential.

low value properties = low profit = more difficulties in the crisis time = more competitionIf one day i'll be in the Real Estate market, I'll do in the luxury segment

Think of running multiple small projects as running a big job with many work segments.

I DO agree lists can be segmented and will benefit your response as your marketing campaign treats different 'segments' appropriately.Example #1: Surviving spouse wants to sell house and move in with adult child, retirement home, etc.

I think that sector/passion-oriented knowledge is a good way to develop specific and unique segments in a market.

For the 2nd part of my goal, I will plan to go into the commercial segment and acquire properties with 5 or more units.

Financial professionals tend to specialize in specific segments of financial strategy - and the results for clients is a fragmented overall approach.I agree with @Daniel Hyman that while there is some benefit to having a financial advisors that are local, that benefit has been greatly eroded with advances in the way business is done.

I am trying to figure out how to market to this segment with no success.

One week that person may be the cheapest then next week they are not and if that's all they have to offer they have just lost out.Being the best takes a lot more work and skill.There is a small segment of the market that just thinks of a transaction and hyper focuses on the brokers or agents fee.