I fit their demographic as far as being new to investing and not having much to invest, so I feel like it's the easiest and best way for me to jump in, but your concerns have me listening.

This included updating the kitchen and bathrooms, improving the landscaping, and finishing the basement to maximize rental potential.

In order to get the attention you want through online ads (which last I checked Facebook ads require such a wide range for the demographic that it is almost not worth it), you would likely need to spend literally thousands of dollars. 

I added value by renovating the kitchen and bathrooms, updating the landscaping, and finishing the basement.

Conversely, advertising a 4/3, beautiful single family home to single traveling nurses (a pretty price-aware demographic post-Covid) may not work as well.When I go on ff.com to see what is out there in my area, I too often see units that are marketed to "everyone".

Quote from @Brandon Weis: As a property manager, I know we do a lot more than collect rent and post notices: Move-In and Move-Out InspectionsProperty ShowingsRoutine InspectionsTenant Screening and InterviewsMaintenance and RepairsVendor ManagementHandling EmergenciesNeighborhood RelationsLease Violation ManagementCurb Appeal and Landscaping ChecksI opened in a new market (just 30 miles away) about six years ago.

The Alamo City is undergoing a transformation that's set to redefine its landscape and economy.

It's times like these when having a trusted partner who knows the ins and outs can really help.If you're ever up for chatting more about navigating this new landscape...or just want to vent over a cup of coffee...let me know.

Landscaping and snow removal on a multi should always be done by the landlord.

Things like the demographics of the area, crime, ages of property, history of the area, known property disputes, etc all help.