From what I read in Bloomberg recently, investors gravitate towards platforms they trust on a personal level.I’ve found that blending personal touches with strategic growth means knowing your audience and what makes them tick.

Imagine Pace decides to blast a bank calling his notes due to an audience of millions on YouTube.

Please note the information provided below is a layman's definition designed to provide a basic understanding for the general audience.

That is not luck, that is not random, that is suicide.So conclusion,  the people you are trying to skip trace (and pay money for to skip trace) are not just "a bad " audience.They are the worst possible audience.

with millions of hosts, if you are in a bigger market, there is only a few spots that can be on the first page. 99.99% of hosts will not be on the first page. so making sure you have the most exposure to the most possible guests is the aim. just like a company making a tv commercial to be exposed to the largest audience possible.sorry, i dont think your post is controversial, its just wrong. 

And if you know any Tax Pros or Financial Advisors who are looking to take on new clients, have them fill out this form so we can talk with them about advertising and working with our BiggerPockets audience. 

Cool wish you the best and post about your project as you go through the different stages I am sure the audience here would really appreciate it from your POV

Quote from @Nathan Gesner: Quote from @Don Konipol: Consider the audience. 99% of BP visitors are small-time investors who will never face lawsuits from investors with deep pockets.

The 70% rule is reserved for talking points by the guy on stage talking to an audience who they’re trying to sell a coaching program to   It’s a get excited number not a do a deal number   The equation is: maximum of 65% of AS IS value.  

Targeting that small an audience will not be easy.